The SSR Solution has immense benefits and is the gold standard for marketing management operations transformation. Even so, we know that with benefits come challenges & risks. All that glitters is not gold. Indeed, this is the case with the …
SSR Solution: Benefits & Risks | Marketing Management Read more »
Wait! Don’t go about implementing the SSR Marketing Management Solution, before you understand the Process. The right approach can make or break your marketing organization. So, it’s important to understand the difference between an advisory approach and an executional approach …
SSR Solution: Advisory Process | Marketing Management Read more »
There is no short-cut to marketing success, but using the three phases of the SSR Marketing Management Solution is the only way to solve the dilemma of ineffective marketing strategies. Do you find that marketing fails to meet your expectation …
SSR Solution: Phases 1, 2 & 3 | Marketing Management Read more »
Finally, there is a silver lining, the SSR Marketing Management Solution ©. The answer to issues afflicting the marketing organisation. So, far we’ve spent some time together mulling over the mindset of CEOs regarding marketing. We’ve also looked at the …
SSR Solution: Strategy, Structure & Resources | Marketing Management Read more »
We are on a marketing management journey to discover if most organizations are on life-support. If you’ve read our previous post ‘Questions CEOs Ask About Marketing’ you know by now, that we are on a quest to understand the marketing …
Are Most Organizations On Life Support | Marketing Management Read more »
The fine art of Marketing Management is quite misunderstood, most especially by the C-suite we therefore set out to find answers to the Questions CEOs Ask About Marketing. In most organisations Marketing is like the Middle-Child. Present yet ignored. Forgotten …
5 Questions CEOs Ask About Marketing | Marketing Management Read more »
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