MARKETING
MANAGEMENT
SOLUTIONS
EXPERT
Julia Kibore is a Marketing Management Solutions Expert with over 20 years of brand, marketing and communication experience. She has held leadership positions in the FMCG/CPG, Telco GSM, Telco Mobile Money & Fintech Online Payments industries as well as consulted on Marketing Strategy & Event Management. Her experience spans both B2C and B2B sectors.
Julia advices organisations, on how to stream line their marketing management operations, through a proprietary marketing management solution. The SSR_Solution© enables organizations to position marketing as a strategic function. This is accomplished by developing a commercial marketing strategy, that ties in directly with the company objectives. That then, solidifies the direct connection between the value of the marketing function and an organisation’s bottom line.
Her experience enables her to tackle short‐term transformative turn‐around assignments, that require the ability to put in place structures, processes and procedures to solve a specific problem within a function. In contrast, she also has the ability to assess an organisation’s needs and deliver a medium to long‐term strategy. Julia’s core focus areas are Marketing Strategy, Marketing Structure and Marketing Resource transformation.
Additionally, Julia curates a marketing blog covering marketing management and marketing automation, where she delves into marketing subjects such as Ai automation, content-writing automation and email marketing software. To offer her marketing management solutions expertise and insights on the latest trends and tools to develop a first-class marketing organisation.
>>>
CONSULT WITH US
Consult with us to transform your marketing function, using our SSR Marketing Management Solution. How do you know, if you need our expertise? Well, if you have difficulties, with any of the following in your marketing function, then we need to talk:
- STRATEGY: Positioning marketing as a strategic function.
- OBJECTIVES: Tying in marketing strategy and company objectives.
- JUSTIFICATION: Justifying marketing budgets and resources.
- RESULTS: Quantifying marketing value relative to company goals.
- VALUE: Connecting marketing output to the bottom line.
The
Solution
The SSR Marketing Management Solution is three phased and enables organizations, to position marketing, as a strategic function, by developing a marketing strategy that ties in directly with the company objectives.
STRATEGY
Strategy is the 1st phase of the SSR Solution. To deliver the marketing strategy take a keen look at the marketing objectives to ensure they translate directly into the overall company objectives.
STRUCTURE
Structure is the 2nd phase of the SSR Solution. To deliver the marketing structure we interrogate the marketing function’s readiness to deliver the company’s short to medium term vision.
RESOURCE
Resource is the 3rd phase of the SSR Solution. To deliver a resourcing prioritisation matrix, we take a keen look at the marketing function resources current utilisation relative to future fit.
>>>
CONNECT WITH US
The
Connection
It’s one thing to be a career marketer or even a marketing academician, but it’s a total game-changer when you’re an experienced marketing professional. To get there you need to engage with aficionados. Both in Marketing and Leadership. We achieve this by connecting with accomplished and burgeoning professionals in three ways…
The sessions Ask Julia ? prepares, marketing students mentally, to catapult them into a successful marketing career. And, to prepare them for the reality of a marketing organisation. The speaking engagements are held in schools, campuses and universities.
MARKETING MINDSET
This is an engagement aimed at career marketers who want to develop a Marketing Mindset. And, is aimed at upcoming professionals, who want to become seasoned marketers. It is two fold: In-house Customised or Group Generic marketing seminars.
POWER IN KENYA
We speak to top leaders in a variety of industries to discover what inspired them to greatness: What does it take to lead? What have they learned along the way? What can we learn from them? How do they view Marketing as a Growth Agent and an Engine of Transformation?
