SSR Solution: Strategy, Structure & Resources | Marketing Management
Finally, there is a silver lining, the SSR Marketing Management Solution ©. The answer to issues afflicting the marketing organisation. So, far we’ve spent some time together mulling over the mindset of CEOs regarding marketing. We’ve also looked at the marketing dynamic within organisations. With that in mind there has never been a more opportune moment to introduce you to the SSR Solution!
-1- SSR MARKETING MANAGEMENT OBJECTIVE
Objective: Elevate Marketing | Position Marketing
The SSR Marketing Management Solution’s purpose is to elevate the role of marketing management within an organization. While positioning marketing as a strategic function and demonstrating its contribution to the company’s overall success.
They are no shortcuts to implementing the SSR Solution successfully. Taking a helicopter approach and not a linear view is the best way. The idea is to establish a clear link between the company’s overall commercial objectives and marketing deliverables.
Once the marketing operations transformation is complete, the SSR Solution provides a powerful justification for investing in marketing resources. Eventually, marketing becomes a central driver of business success rather than an afterthought or merely a support function.
-2- SSR MARKETING MANAGEMENT ELEMENTS
Elements: Marketing Strategy | Marketing Structure | Marketing Resource
Our SSR Solution is a comprehensive framework for marketing management operations transformation. The solution strives to enable organizations to elevate the marketing function to a strategic unit to achieve significant success.
The SSR Marketing Management Solution comprises three components of Marketing: Strategy, Structure, and Resources. These three SSR elements work together to provide a holistic approach to marketing management that helps organizations optimize the efforts of the marketing function.
- The Strategy component of the SSR Solution focuses on developing a comprehensive marketing strategy aligned with the organization’s objectives. The strategy aspect involves conducting an in-depth review of the organization’s commercial plan to identify quantifiable marketing objectives. And finally, translate these objectives into a marketing strategy.
- The Structure component of the SSR Solution involves evaluating the marketing organization. It involves restructuring existing or constituting a new marketing team while streamlining processes to improve collaboration and communication. And, increase the marketing function’s efficiency and effectiveness.
- Finally, the Resource component of the SSR Solution focuses on ensuring that the organization has the required resources to execute the marketing strategy effectively. This includes financial resources, human resources, technology, and other tools vital to achieving the marketing goals.
Overall, the SSR Solution provides a comprehensive framework for marketing management to help organizations achieve success by optimizing their marketing efforts and aligning them with broader business objectives.
-3- SSR MARKETING MANAGEMENT ASSESSMENT
Assessment: Marketing Objectives | Marketing Operations
Assessing an organization and delivering the SSR Marketing Management Solution takes a three-pronged approach. Evaluate the alignment of marketing objectives to the company objectives. Appraise the organizational structure and impact on processes within the marketing function. And finally, determine the effectiveness of the marketing resources to deliver.
1. Are the marketing objectives lined up with the company objectives?
The first step in delivering the SSR Solution is to ensure that marketing objectives are derived from the company’s objectives. This involves examining the company’s mission, vision, and goals. By doing so, the marketing team can develop a comprehensive marketing strategy that lines up with the company’s goals and objectives.
2. Is the marketing function set up to efficiently deliver its mandate?
The second question that the SSR Solution seeks to answer is whether the marketing function is set up to deliver its mandate. This involves assessing the marketing structure, processes, and tools currently in place and identifying areas for improvement. By streamlining processes, optimizing team structures, and leveraging technology, the marketing function can become more efficient and effective in delivering its mandate.
3. Does the marketing function have in place the right resources?
The third question that the SSR Solution seeks to answer is whether the marketing function has the right resources to execute its mandate. This includes financial resources, human resources, and technology. Organizations achieve better results and drive growth more effectively when the marketing function has the resources it needs to be successful.
Once the SSR solution is in place the marketing function is fully operational and capable of driving success for the organization. The SSR Solution, therefore, provides a transformative framework for assessing and optimizing marketing management operations.
SSR Marketing Management Solution | A Powerful Approach
The SSR Marketing Management Solution is a powerful approach that enables organizations to align their marketing objectives with their overall business goals, and to demonstrate the direct impact of their marketing efforts on the company’s bottom line. By following the three key focus areas of assessing marketing objectives, setting up the marketing function for efficiency, and ensuring the right resources are in place, businesses can fully operationalize their marketing function and achieve sustainable growth. Implementing the SSR approach can help businesses stay ahead of the competition and make strategic decisions with confidence
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Julia Kibore, is an Independent Marketing Management Consultant with over 20 years of brand, marketing and communication experience. She has held leadership positions in the FMCG, Telco, Fintech Online Payments and Mobile Money sectors as well as consulted on Marketing Strategy.
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