SSR Solution: Advisory Process | Marketing Management
Wait! Don’t go about implementing the SSR Marketing Management Solution, before you understand the Process. The right approach can make or break your marketing organization. So, it’s important to understand the difference between an advisory approach and an executional approach before starting the SSR transformation process. Both have their strengths and weaknesses, and the right choice depends on a variety of factors. We’ll explore the two approaches and how to determine which one is best for your organization.
- SSR PROCESS | ADVISORY VS. EXECUTIONAL APPROACH
- SSR MARKETING MANAGEMENT SOLUTION | A BRIEF RE-INTRODUCTION
- SSR APPROACH: STEP-BY-STEP IMPLEMENTATION PROCESS
- -1- SSR MARKETING MANAGEMENT PROCESS: ON-BOARDING
- -2- SSR MARKETING MANAGEMENT PROCESS: DELIVERABLES
- -3- SSR MARKETING MANAGEMENT PROCESS: PROGRESS EVALUATION
- -4- SSR MARKETING MANAGEMENT PROCESS: FINAL REPORTS
- -5- SSR MARKETING MANAGEMENT PROCESS: LEADERSHIP ALIGNMENT
- SSR SOLUTION: A TRANSFORMATIVE APPROACH | MARKETING MANAGEMENT
SSR PROCESS | ADVISORY VS. EXECUTIONAL APPROACH
a. Advisory Approach | Consultative & Long-Term Knowledge Transfer
An advisory approach to implementing the SSR Marketing Management Solution involves the SSR team acting as consultants and providing guidance and recommendations to the core marketing team. This approach is collaborative, with both teams working closely together to identify the best strategies and tactics for achieving marketing success.
The SSR team takes on a more consultative role, working closely with the marketing team to understand their unique challenges and goals, and sharing knowledge, expertise, and insights to build their capacity and capability to manage and optimize their own marketing efforts.
The goal of this approach is to empower the marketing team to take a more active role in implementing and optimizing marketing efforts over time, and the SSR team may provide training, workshops, or other resources to help them develop their own skills and knowledge in areas such as data analysis, campaign optimization, and strategic planning.
b. Executional Approach | Executional & Short-Term Results
An executional approach to implementing the SSR Marketing Management Solution is more hands-on and focused on executing the necessary strategies and tactics to achieve marketing success. In this approach, the SSR team takes a direct role in the implementation process, working closely with the marketing team to develop and execute their marketing campaigns, track performance metrics, and optimize marketing efforts based on data and insights.
Furthermore, an executional consultancy approach involves the SSR team executing marketing strategies and tactics on behalf of the marketing team, with limited involvement from the marketing team in decision-making or learning opportunities from the SSR team’s expertise. This approach may be suitable for organizations with limited marketing resources or expertise that require more hands-on support to achieve their marketing goals.
c. A Clear Winner: Advisory Over Executional Approach
The choice between advisory and executional approaches depends on factors such as goals, challenges, expertise, and resources. Collaboration and communication between the SSR and marketing team is key to success. The advisory approach prioritizes knowledge transfer and building marketing capacity. The executional consultancy approach focuses more on short-term results and immediate execution. Ultimately, the decision on which approach to take should be based on the specific needs and goals of the marketing team.
SSR Solution Advisory Approach for Marketing Management is a clear winner. Why? Because, ultimately the end-game is to establish a first-class marketing organization. That is capable of developing a Marketing Strategy, building the right Marketing Structure and evolving the right Marketing Resources. In the end marketing is able to deliver key business objectives seamlessly.
SSR MARKETING MANAGEMENT SOLUTION | A BRIEF RE-INTRODUCTION
Now that we have looked at the best approach… Just before we dive into the process of implementing the SSR Solution. It’s best to bring you up-to date on the basic concepts of using the SSR Marketing Management Solution. Just in case you are not familiar with the SSR Marketing Management Solution let’s break it down.
-1- What is The SSR Solution
The SSR Solution is a comprehensive framework for transforming marketing management operations. It comprises three key elements of Marketing – Strategy, Structure, and Resources – that work together to optimize the marketing function of an organization.
-2- Purpose of The SSR Solution
The purpose of the SSR Solution is to elevate the marketing function of an organization to a strategic unit, align marketing objectives with overall business goals, and demonstrate the direct impact of marketing efforts on the company’s bottom line. By implementing the SSR approach, businesses can fully operationalize their marketing function and achieve sustainable growth, stay ahead of the competition, and make strategic decisions with confidence.
-3- The Roles & Responsibilities
The SSR Solution Team : uses an advisory approach to implementing the SSR Marketing Management Solution is focused on providing expert guidance and recommendations to the marketing team. In this approach, the SSR team plays an advisory role in the process, providing insights and recommendations to the marketing team on how to optimize their marketing efforts based on data and industry best practices.
The Marketing Team: retains control over the decision-making process and is responsible for executing the recommended strategies and tactics. This approach may be suitable for organizations with experienced marketing teams that require expert guidance to refine their marketing strategies and achieve greater success. By working closely with the SSR team in an advisory capacity, organizations can leverage the expertise of marketing professionals to optimize their marketing function and achieve sustainable growth.
SSR APPROACH: STEP-BY-STEP IMPLEMENTATION PROCESS
The process of delivery we adopted is advisory, we work closely with the core marketing team under the leadership of the CMO and approval of the CEO to:
- On-board the marketing team to understand and support the project.
- Assign deliverables to individual team members of the marketing team.
- Evaluate and review the compiled progress of each assignment.
- Generate and present final reports for each phase.
- Discuss and align each phase with the CEO and CMO.
This process is geared towards driving involvement while creating ownership and ultimately ensuring adoption. To implement the SSR marketing management solution, we adopt a process that involves close collaboration with the core marketing team. Here is the five-point process:
-1- SSR MARKETING MANAGEMENT PROCESS: ON-BOARDING
Build A Strong Foundation By Engaging the Marketing Team
We start by on-boarding the marketing team to ensure they fully understand and support the project. This helps to establish clear communication and ensure everyone is on the same page. To achieve this, we:
- Hold a meeting to explain the SSR marketing management solution.
- Present SSR Solution, unpacking each of the 3 SSR elements of Strategy, Structure & Resources.
- Communicate Importance by discussing the importance of the SSR solution and potential impact on marketing.
- Create Ownership to ensure there is team buy-in of the project and a clear understanding of the impact.
-2- SSR MARKETING MANAGEMENT PROCESS: DELIVERABLES
Collaborate By Assigning Deliverables To Individual Team Members
We assign specific deliverables to individual team members of the marketing team, based on their expertise and capacity. This helps to ensure accountability and efficient use of resources. To achieve this, we:
- Evaluate capacity by assessing the skills, knowledge, and experience of each member of the marketing team.
- Identify milestones, the specific tasks and responsibilities needed to achieve the project goals.
- Assign responsibility for specific deliverables to each team member based on their expertise and capacity.
- Outline KPIs to ensure that each deliverable is clearly defined and has measurable outcomes.
- Establish project timelines and deadlines for each deliverable.
- Determine the key performance indicators (KPIs) to measure progress and success.
-3- SSR MARKETING MANAGEMENT PROCESS: PROGRESS EVALUATION
Measure Progress By Evaluating and Reviewing Assigned Tasks
We regularly evaluate and review the compiled progress of each assignment, to ensure that everything is on track and any issues are addressed in a timely manner. To achieve this, we:
- Establish clear metrics by defining measurable targets and milestones for each deliverable and communicating them clearly to the team.
- Monitor progress regularly to ensure that each deliverable is on track, and identify and address issues in a timely manner.
- Conduct periodic reviews to assess progress against established metrics and identify any areas for improvement.
- Provide feedback to the team on their progress and offer guidance or support as needed to help them achieve their goals.
- Adjust the project plan or individual assignments as needed to keep the project on track and ensure successful delivery.
-4- SSR MARKETING MANAGEMENT PROCESS: FINAL REPORTS
Summarizing Achievements, Generate and Present Final Reports
We generate and present final reports for each phase of the project, to provide a clear overview of the results achieved and any insights or recommendations for future improvement. To achieve this, we:
- Define the scope and objectives of the report, including the audience it will be presented to and the key information that needs to be conveyed.
- Develop a report structure and format that is clear and easy to understand, and aligns with the project objectives.
- Collect information from all relevant sources, including project documentation, team member updates, and other sources of significant data.
- Create the report to communicate project status and success, using charts, graphs, and other visuals to present data in a clear and compelling manner.
- Review and edit the report for accuracy, clarity, and coherence, ensuring that it effectively conveys the project status and any important insights or takeaways.
-5- SSR MARKETING MANAGEMENT PROCESS: LEADERSHIP ALIGNMENT
Aligning & Discuss The Process For Approval With Key Stakeholders
We discuss and align each phase with the CEO and CMO, to ensure that our approach is aligned with the overall strategy and goals of the organization. To achieve this, we:
- Schedule regular meetings with the CEO and CMO to discuss project progress and alignment with the organization’s goals.
- Provide regular updates on project status and any changes to the approach.
- Solicit feedback and input from the CEO and CMO to ensure their concerns and priorities are addressed.
- Adjust the approach as needed to ensure alignment with the overall strategy and goals of the organization.
- Present the final report to the marketing team and leadership for feedback and discussion.
- Publish and distribute the final report to all stakeholders for presentation, review and final approval.
SSR SOLUTION: A TRANSFORMATIVE APPROACH | MARKETING MANAGEMENT
A Collaborative Approach To Build Marketing Capacity
This advisory approach is important because it promotes collaboration and knowledge transfer between our SSR team and the marketing team. By working closely together, we can develop and execute effective marketing strategies that are tailored to the unique needs and challenges of the organization, while building the capacity of the marketing team for long-term success.
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Julia Kibore, is an Independent Marketing Management Consultant with over 20 years of brand, marketing and communication experience. She has held leadership positions in the FMCG, Telco, Fintech Online Payments and Mobile Money sectors as well as consulted on Marketing Strategy.
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