SSR Solution: Phases 1, 2 & 3 | Marketing Management
There is no short-cut to marketing success, but using the three phases of the SSR Marketing Management Solution is the only way to solve the dilemma of ineffective marketing strategies. Do you find that marketing fails to meet your expectation and deliver company’s objectives? Look no further than the SSR Marketing Management Solution Phase 1, 2 & 3. We’ll take you through the three phases of the SSR solution. To help you develop a marketing strategy that aligns with your company’s goals, assess your marketing function’s ability to deliver on your company’s vision, and identify any gaps or areas for improvement in your marketing resources. Take a step back and understand the objective of the SSR Marketing Management Solution and then get ready to take your marketing game to the next level. You’ll gain a deeper understanding of how to optimize your marketing function and achieve your business objectives.
SSR MARKETING MANAGEMENT PHASES 1 | STRATEGY
Strategy: Aligning Marketing Objectives With Company Objectives
Phase 1 – Strategy: In this phase, we focus on developing a marketing strategy that aligns with the company’s overall objectives. We consider the following questions:
- What are the company objectives?
- How do these objectives translate into marketing objectives?
- What marketing strategy will deliver these objectives?
- What are the company objectives?
During this phase, the first question we consider is what are the company objectives. We look at the overall goals and targets the company has set out to achieve. Similarly we dig into the commercial priorities of the company. Such as increasing revenue through expanding into new markets, developing existing markets or even developing new products. At this stage it is important to note that the focus is on quantifiable over qualitative objectives. As a result, by understanding the company’s commercial objectives, marketing management begins the next step of developing its objectives.
- How do these company objectives translate into marketing objectives?
The second question we consider is how the company objectives translate into marketing objectives. We identify and classify the marketing goals to be achieved to support the company’s overall objectives. For example, if the company’s objective is to increase revenue, we set a marketing goal of penetrating new markets or even launching new products or targeting a new audience to achieve that objective.
- What marketing strategy will deliver these objectives?
Further, now that we have set the marketing objectives based on the company’s commercial objectives. The third question we consider is what marketing strategy will deliver these marketing objectives. We develop a strategy that aligns directly with the commercial goals. By aligning the marketing strategy with the company’s objectives, we ensure that the marketing efforts are focused, justifiable and quantifiable.
SSR MARKETING MANAGEMENT PHASES 2 | STRUCTURE
Structure: Designing An Optimized Marketing Organization
Phase 2 – Structure: In this phase, we assess the marketing function’s ability to deliver on the company’s vision. We do this by examining:
- What is the company’s short to medium-term vision?
- Is the current marketing function equipped to deliver the company’s vision?
- What marketing structure needs to be put in place to deliver the company’s vision?
- What is the company’s short to medium-term vision?
During this phase, the first question to consider is the company’s short to medium-term vision. We assess the company’s medium to long-term vision relative to its goals and objectives. Above all to understand where the company is going ‘its road-map’ and how that will impact the marketing organization. And most importantly to determine how the marketing function should prepare in order not to be caught flat-footed.
- Is the current marketing function equipped to deliver the company’s vision?
The second question we consider is whether the current marketing function is equipped to deliver the company’s vision. We assess the marketing team’s structure, capabilities and resources. This includes evaluating the marketing team’s structure, processes, and technologies. To determine if they have the necessary skills and tools to capacitate and also achieve the company’s longer-term goals.
- What marketing structure needs to be put in place to deliver the company’s vision?
The third question we consider is what marketing structure needs to be put in place to deliver the company’s vision. Based on our assessment of the marketing function’s capabilities, we develop a plan to improve the marketing structure. This includes reorganizing the marketing team, implementing new processes, or adopting new technologies. By optimizing the marketing structure, we ensure that the marketing function is better equipped to deliver on the company’s vision and achieve its goals.
SSR MARKETING MANAGEMENT PHASES 3 | RESOURCES
Resources: Build A Marketing Function That Is Future-Fit
Phase 3 – Resources: is the final stage of the SSR marketing management solution. We focus on the marketing function’s resources and identification of any gaps or areas for improvement. We ask:
- What is the current utilization of marketing resources?
- What marketing resources are required to be future-fit?
- What is the priority matrix for resourcing within the marketing function?
- What is the current utilization of marketing resources?
During this phase, the first question to consider is the current utilization of marketing human resources. We evaluate the existing resources available to the marketing function, including staff, budget, and technology. And, use this analysis to identify gaps or inefficiencies in the current resource allocation and determine if the resources are being used effectively. - What marketing resources are required to be future-fit?
The second question to consider is what marketing resources are required to be future-fit. To assess the marketing function’s capabilities and identify any areas for improvement besides adding new resources to support company’s goals. This includes identifying new roles for marketing staff with specific skills. Alternatively, re-assigning existing staff based on competencies. And, even implementing new marketing technologies to increase marketing resource production capability. - What is the priority matrix for resourcing within the marketing function?
The third question to consider is the priority matrix for resourcing within the marketing function. Based on analysis of the marketing resources, a priority matrix is developed. The matrix outlines the order in which resources should be reassigned, hired and/or re-allocated to specific marketing initiatives. This helps ensure that additional staff are hired based on longer-term priorities within the marketing organization. As opposed to hiring new staff at once and bloating the marketing resource budget. This approach increases efficiency, and productivity while managing budget allocation by focusing on the highest-priority resourcing.
BUILD A FIRST-CLASS MARKETING ORGANISATION
Institute The SSR Marketing Management Solution Phases 1-2-3
Once more, it’s worth mentioning that there is no shortcut to a first-class marketing organization. By completing each phase of the SSR Solution, a business can develop a successful formula for developing marketing strategy. That is not only directly connected to the business objectives but, guaranteed to achieve marketing goals. By implementing the SSR solution, you’ll be well on your way to optimizing your marketing function and driving business success. Remember, you can’t take a randomized approach to marketing excellence it takes time and effort. However, with the right tools and mindset, you can achieve great results. If you are willing to roll-up your sleeves and take the first steps, then find out more about the simple process of implementing your SSR Marketing Management Solution today.
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Julia Kibore, is an Independent Marketing Management Consultant with over 20 years of brand, marketing and communication experience. She has held leadership positions in the FMCG, Telco, Fintech Online Payments and Mobile Money sectors as well as consulted on Marketing Strategy.
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