SSR Solution: Benefits & Risks | Marketing Management
The SSR Solution has immense benefits and is the gold standard for marketing management operations transformation. Even so, we know that with benefits come challenges & risks. All that glitters is not gold. Indeed, this is the case with the implementation process of the SSR Solution. So, let us explore some outstanding benefits of the SSR Marketing Management Solution. From strategic positioning, along with clarity in goal setting to commercial success. We will also dig into some challenges you will experience in your marketing operations transformation journey.
SSR MARKETING MANAGEMENT REMARKABLE BENEFITS
Of A Successful Marketing Operations Transformation
Clear Success Metrics | SSR Marketing Management Benefits
The SSR Marketing Management Solution process seems gargantuan. Besides altering the status quo, resisting change, overwhelming the marketing team, and disrupting business as usual. So, you must wonder if building a first-class marketing organization is worth all the disruption. In addition, how do you know that the transformation process worked? Further, if the marketing function is now a growth driver, future fit, and capable of delivering commercial success. For clarity, the following are success indicators that demonstrate marketing is adept at:
-1- Aligning Marketing Objectives:
Unlike during the previous marketing dispensation. Objectives are not set purely through a brainstorming process. Worse, based only on the knowledge of historically successful marketing activities. And, at best the added benefit of institutional memory. Instead, marketing sits at the table and understands the overall commercial goals to develop sound marketing objectives and ensure:
- Alignment of marketing objectives with overall business goals
- Use of data-driven decision-making in setting marketing objectives
- Clear communication of set commercial marketing objectives
-2- Developing Marketing Strategy:
The marketing planning agenda no longer stops at the level of action plans. The marketing function is elevated, to a strategic business unit within the organization. In addition, following the SSR transformation, strategic plans developed by marketing are founded on specific and quantifiable objectives.
- Increased involvement of marketing in overall business strategy planning
- Recognition of marketing as a strategic function by the leadership team
- Adoption of a formalized strategic planning process for marketing initiatives
-3- Justifying Marketing Budgets:
Not from a perspective of “where will we spend the budget” – read activities and media channels but instead from the standpoint of “why will we spend the budget” – to drive clear business goals. This ultimately leads to:
- Increased marketing budget allocation based on clear deliverables
- Efficient use of marketing resources tied to commercial objectives
- Heightened ability to defend marketing spend and demonstrate ROI
-4- Delivering Marketing Results:
As opposed to basing the entire marketing effort on qualitative or purely marketing metrics. Instead, developing success metrics that tie in with the overall commercial objectives to show-case marketing as a driver of business success through:
- Increased ROI Return on Investment generated by marketing campaigns
- Clear measurement of awareness and perception campaign metrics
- Ability to quantify marketing outcomes aligned to commercial objectives
-5- Demonstrating Marketing Value:
Show-casing value step by step through all the above success indicators. As a result, marketing is positioned squarely as a strategic unit within the organization. Hence transforming the marketing organization through the:
- Ability to connect marketing efforts to the business results
- Development of new metrics to demonstrate marketing value
- Recognition of the value of marketing within the organization
In a nutshell, the SSR marketing management solution repositions marketing as a valuable strategic unit within an organization. Equips marketing with the capability to develop strategic marketing plans. While facilitating marketing with the tools to justify their budgets and resources. And, ultimately empowers marketing management to demonstrate the direct impact of marketing efforts on the bottom line.
SSR SOLUTION SURMOUNTABLE RISKS & BARRIERS
To A Successful Implementation Process
Potential Challenges And Risks | SSR Marketing Management Solution
No project is without challenges, and it is vital to highlight potential challenges and risks associated with the SSR Marketing Management Solution implementation. Nonetheless, for the project to succeed a robust plan must be put in place to mitigate the possible risk of:
-1- Resistance to Change:
It is no secret that everyone believes they are a five-star marketer. If you ask them, they know what to do and when to do it and are great marketers. Because of this initiating a transformative marketing project is a big challenge. Without a doubt, you will likely get significant opposition and resistance to change. The marketing team will be uncomfortable with any change in the status quo. In addition to the disruption in their daily routines. Without buy-in from stakeholders, the SSR solution implementation process will become difficult to execute.
-2- Budget Constraints:
Most organizations are already marketing budget poor! And, we know implementing the SSR marketing management solution is a significant investment. Getting buy-in and the budget to fully support the process might be akin to pulling teeth. This could lead to a compromised project and delays in execution.
-3- Integration Challenges:
As if that is not enough, implementing a marketing transformation solution involves integrating new processes, people, and technologies into existing systems. This is a complex and challenging feat to undertake. Integration issues can negatively impact marketing performance in the short term and delay project completion.
-4- Marketing Talent Gaps:
Creates additional challenges in implementing a marketing transformation solution. New skill sets and expertise may not be readily available in-house. To fill the skills gap a business seeks external talent. Eventually, this becomes time-consuming, raising expenses and causing project delays.
-5- Measuring ROI:
In the short term measuring the marketing budget return on investment (ROI) is difficult. Marketing unlike sales does not yield results instantly. And today’s efforts are not experienced tomorrow. To deliver tangible and measurable results takes a medium to longer-term view because of the very nature of marketing. In addition, organizations must be willing to invest in the right tools to measure metrics accurately and evaluate the effectiveness of the SSR solution.
-6- Marketing Team Capacity:
In most cases, the marketing team is stretched to capacity and bursting at the seams. The marketing team will already have an overflowing plate full of responsibilities and initiatives to manage. Therefore, adding the implementation of the SSR Solution on top of that can lead to burnout, reduced productivity, and even resistance to change. It’s essential to strike a balance between current responsibilities and new initiatives. The organization must provide support, resources, and training to help the marketing team successfully balance this act.
SSR RISKS: THE CONS OF NOT STARTING TODAY
Without a marketing management strategy, an organisation is really, running on a treadmill, while on life support! So, what are the risks of not implementing the SSR Marketing Management Solution:
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- BUDGET: The inability to distribute budgets based on the overall business priorities
- REACTIVE: Working with short term knee jerk reactionary plans (read communication plans).
- UNFOCUSED: Absence of clear visionary marketing management strategy with at least a 3 to 5 year focus.
- NO ATTRIBUTION: Lacking the ability to attribute marketing effort directly to the organisation’s bottom-line results.
- NO JUSTIFICATION: Difficulty in justifying the marketing budget to finance and even the organisation’s board.
SSR BENEFITS: THE PROS OF STARTING TODAY
The benefits of the SSR marketing management solution holds the promise that will impact your marketing function for years to come! When you implement the SSR Solution, you will experience a myriad of benefits, including but not limited to:
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- STRATEGY: Position marketing as a strategic function.
- OBJECTIVES: Tying in marketing strategy and company objectives.
- JUSTIFICATION: Justifying marketing budgets and resources.
- RESULTS: Quantifying marketing value relative to company goals.
- VALUE: Connecting marketing value to the bottom line.
SSR MARKETING MANAGEMENT ADVANTAGE
Outstanding| Disruptive | Transformative
The results of the SSR solution speak for themselves. It doesn’t get better than the SSR Marketing Management Solution. Overall, the benefits are immense. The solution is not half-baked. It is wholistic. In addition, it transforms the marketing organization from the medium to the long term into the foreseeable future. You don’t just get an updated marketing plan. Ultimately you get a marketing organization that becomes a strategic unit and an integral part of the business. The SSR Solution is a game-changer, it is transformative, and the results are outstanding! Try it today!
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Julia Kibore, is an Independent Marketing Management Consultant with over 20 years of brand, marketing and communication experience. She has held leadership positions in the FMCG, Telco, Fintech Online Payments and Mobile Money sectors as well as consulted on Marketing Strategy.
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