2023’s Best Comparison Guide | Email Marketing Automation Tools
So, far we have individually reviewed 7 of the Best Email Marketing Automation Tools for you to compare and easily make a decision. Email Software is priceless in today’s digital world and plays a crucial role in elevating and escalating communication. The right email platform can greatly impact the success of your marketing efforts and bear a multitude of benefits. The options of tools available is overwhelming. To simplify the decision-making process, this guide presents a thorough comparison of the top email marketing automation tools of 2023. We will help you discover which one best fits your business needs. To unveil the full potential of both your email marketing strategy.
- Compare & Choose: Using Our Triple 3 Method
- Top Seven (7) Email Tools At A Glance
- Quick Summary To Start Your Free Trial
- -1- AWeber: Automation Made Easy
- -2- ActiveCampaign: Powerful Dynamic Content
- -3- GetResponse: E-Commerce Segmentation Genius
- -4- Moosend: Best UI Workflows Email Tool
- -5- SendPulse: 15000 Bulk Emails FREE
- -6- MailerLite: Monetize Your Content
- -7- Dripify: LinkedIn Leads Generation
- Supercharge Your "LinkedIn" Email Marketing
- A Final Round-Up: By User Requirements
- It's A Wrap and It Doesn't Get Any Better !
Compare & Choose: Using Our Triple 3 Method
Email Marketing Automation Selection Tip
With so many platforms to choose from it can get a little bit confusing to select one email marketing automation tool. But, we have made it easy for you. Just use our Triple 3 Method:
- Features – Choose your top 3 must have email tool features
- Tools – Choose the top 3 platforms that closely match the features
- Lists – Split your existing email list e.g 300 / 3 = 100 per list
- Trial – Try the 3 platforms weekly for 3 weeks using each list
Finally, Decide which email tool works best for you in the fourth week and upgrade.
It’s that easy to get started!
Top Seven (7) Email Tools At A Glance
Email Marketing Automation Software
So, whether you’re a savvy blogger, a creative content creator, or a corporate writer, this guide is for you. Make the most of your marketing endeavours’ and avoid the frustration of sifting through countless options. And don’t worry, we won’t bore you with an endless list of options. We’ve done the research and picked out the top best email marketing automation tools of 2023. So, whether you’re looking for advanced features or ease of use, our comparison will give you all the information you need to make an informed decision.
Quick Summary To Start Your Free Trial
Email Marketing Automation Features
-1- AWeber: Automation Made Easy
Email Marketing Automation Tool Comparison
(1) Easy Email Creation
- Save time with email templates for any occasion.
- Create email templates using your website URL or Facebook page in seconds.
- Drag and drop builder.
(2) Automated Marketing
- Save hours of work with automated welcome, abandoned cart, confirmation, and other emails.
- Get more blog traffic, YouTube views, podcast downloads, Etsy sales, and more with an Auto Newsletter.
- Add click-and-open automation that can add tags to your email lists or kick off separate campaigns based on how your readers respond.
(3) Targeted Segmentation
- Use dynamic content to have subscribers think you made each email just for them.
- Segment subscribers and send emails based on recent opens, purchases, and more.
- Going from sending the same email to everyone on your list to targeting just parts of your list is a game changer. Better targeting leads to better performance.
(4) Robust Reporting
- Use pre-designed and easy-to-read reports.
- A/B split test to learn what text, concepts, and images perform best.
- Find the best send times and content for more clicks and sales.
AWeber: “Email Marketing Automation Solution”
AWeber stands out among email marketing automation tools with its user-friendly platform, robust features, and excellent customer support. Its features include easy email creation with drag-and-drop templates, automated marketing with welcome, abandoned cart, and confirmation emails, targeted segmentation using dynamic content. And, robust reporting with pre-designed easy-to-read reports. AWeber’s unique selling point is its automated marketing and segmentation capabilities. That save time and increase engagement, leading to more conversions.
-2- ActiveCampaign: Powerful Dynamic Content
Email Marketing Automation Software Tool
(1) Dynamic Content Features
- Personalization
- Segmentation
- Automation
- Testing
- Reporting
- Integration
(2) Email Marketing Features
- Email Campaigns
- Dynamic Content
- Split Testing
- Contact Management
(3) Marketing Automation Features
- Marketing Automation
- Sales Automation
- Site and Event Tracking
(4) Sales and CRM Features
- CRM and Sales Automation
- Attribution
(5) Messaging Features
- Messaging
- SMS Marketing
- Facebook Custom Audiences
(6) Other Key Features
- Machine Learning
- E-commerce
- Integrations
- Reporting and Analytics
- Mobile App
ActiveCampaign: “Powerful Automation”
ActiveCampaign is an incredibly powerful and automated email marketing platform that is designed to make email marketing and sales automation easy and effective for businesses of all sizes. With its intuitive interface and seamless integrations, ActiveCampaign can help streamline your sales process, automate your email campaigns, and take your marketing game to the next level. Whether you’re looking to increase engagement with your existing customers or attract new ones, ActiveCampaign has everything you need to succeed. So if you’re ready to put the “auto” back in automation, then ActiveCampaign is the email marketing platform for you.
-3- GetResponse: E-Commerce Segmentation Genius
Email Marketing Automation Platform
(1) Email Marketing
- Email Marketing Automation
- Quick transactional emails
- Smart reporting
(2) Marketing Automation
- Marketing Automation Builder
- Precision targeting
- Promo codes
- Product recommendations
(3) Design and Creativity
- Intuitive Design Tools and First-Class Email Delivery
- Free Email Templates
- Free Images Library
- Popups
- Predesigned templates
(4) Inbound Marketing
- Inbound Marketing Tools
- Multi-Channel Engagement
- Advanced Segmentation
- One-click integration
(5) GetResponse MAX
- GetResponse MAX AI-driven platform
GetResponse: “Segmentation Genius”
Your search for answer’s to the questions below on GetResponse Email Marketing Automation Tool have been answered today. It’s now clear… GetResponse is an Automated Marketing Platform and an E-commerce Segmentation Genius! GetResponse has advanced segmentation capabilities, which enable businesses to create highly targeted and personalized marketing campaigns. With its Marketing Automation Builder and integration with popular e-commerce platforms, GetResponse provides comprehensive marketing automation capabilities that engage and guide customers to conversion. Additionally, its Product Recommendations Engine helps businesses increase sales and revenue from email campaigns and their website.
-4- Moosend: Best UI Workflows Email Tool
Email Marketing Automation Solution
(1) Email Marketing:
- Newsletter Editor
- Personalization
- A/B Testing
(2) Audience Management:
- Segmentation
- CRM Tools
(3) Marketing Automation
- Scalable Workflows
- Multiple Triggers
- Recurring Emails
- Precise Time Intervals
- Instant Editor Access
- Ready-made Templates
(4) Workflows
- Workflow Sharing
- Workflow Notes
- Descriptive Workflow Steps
- Zoom In & Out
(5) Grow Your Marketing
- Landing Pages
- Subscription Forms
- Product Recommendations
(6) Ecommerce Ai
- Cart Abandonment
- Product Recommendations
- Personalization
- ROI Tracking
(7) Tracking and Analytics
- Tracking
- Reporting & Analytics
- Custom Reports
Moosend: “Efficient, Intuitive, Scalable”
Moosend’s automation features help you save time by automating repetitive tasks. The platform offers ready-made templates and drag-and-drop editing tools, making it easy to create professional-looking campaigns quickly. The platform’s user-friendly interface is easy to navigate, even for those with little experience in email marketing. Moosend is designed to meet the needs of businesses of all sizes, from small startups to large enterprises. The platform’s pricing plans are flexible, allowing you to scale your email marketing efforts as your business grows.
-5- SendPulse: 15000 Bulk Emails FREE
Email Marketing Automation Tool
(1) Email Campaign Management
- Bulk email service
- Subscription forms on your website
- Drag and drop builder and free email templates
- Launch your email campaigns
- Analyze your results
- Create email campaigns with Automation 360
- Reignite Inactive subscribers’
(2) Email List Building
- Up to 15,000 emails per month for free
- No credit card required
- Grow your mailing list
- Increase subscribers’ engagement
(3) Marketing Automation
- Automation 360
- Personalization
- A/B Testing
- Lead Scoring
(4) Analytics & Reporting
- Email Campaign Analytics
- Subscriber Engagement Tracking
- A/B Testing
- Real-Time Tracking
(5) Additional Tools
- Landing pages
- chatbots
- CRM
(6) Support and Training
- Free Training Courses
- 24/7 Support
- Knowledge Base
SendPulse: “Innovative, Comprehensive & User-friendly”
SendPulse is innovative because of its use of AI technology features like predictive personalization, chatbots, and email automation a unique approach in the email marketing industry. It is comprehensive due to its all-in-one approach, offering you multiple marketing tools, automation, and analytics within one platform. Despite its many features, SendPulse is user-friendly and accessible to all skill levels. In addition, the platform provides free training courses, 24/7 support, and a knowledge base with tutorials and articles to help users learn how to use the platform effectively and troubleshoot any issues they may encounter.
-6- MailerLite: Monetize Your Content
Email Marketing Automation Recommendation
(1) MailerLite Core Functionality Features
- Email marketing
- Email automation
- Integrations
- Personalization
- Newsletter editors
- Tracking and reporting
- E-commerce blocks
- App integration
(2) MailerLite Website Builder Platform
- Drag and drop website builder
- Built-in hosting and SSL certificates
- E-commerce integration
- Email marketing
- Marketing automation
- Pop-ups and signup forms
- Analytics and insights
- Custom code integration
- Blog builder
(3) MailerLite Marketing Tools
- Landing Pages
- Quizzes and Surveys
- Countdown Timer
- Testimonials
- Promotional Pop-ups
- Animations
- Click Heatmaps
- A/B Testing
- Email Signup Forms
- iPad Subscribe App
(4) E-commerce Marketplace Solutions
- Sell digital products
- Manage e-commerce emails
- Sell newsletter subscriptions
- Automated email marketing
MailerLite: “Turn Your Content Into Revenue”
Monetizing your content has never been easier with MailerLite’s powerful platform. Turn your content into revenue: Sell digital products: With customizable templates and design blocks, you can easily create and sell digital products like online courses, e-books, and stock photos. Manage E-commerce Emails: Connect your e-commerce platform, import products, and images, and create newsletters using drag-and-drop templates. Automated Email Marketing: Use MailerLite’s automation workflows to upsell and retain customers with interactive blocks like countdown timers, coupons, and surveys. Sell Newsletter Subscriptions: Monetize your newsletters by creating landing pages, automating payments and sending high-value emails with engaging blocks like surveys, testimonials, and countdown timers. Plus, MailerLite integrates with Stripe to accept payments in over 135 currencies.
(1) Drip Campaign Management Features:
- Create Drip Campaigns: Build automated sales funnels on LinkedIn using various actions.
- Import Leads: Easily add leads and filter your target audience.
- Create a Sequence: Construct prospecting sequences effortlessly.
- Summarize and Launch: Review campaign settings, choose smart conditions, and integrate with other software.
(2) Dripify Campaign Optimization Tools:
- A/B Test Your Campaigns: Test different audiences, notes, and message templates.
- View Campaign Performance: Evaluate campaign performance with detailed LinkedIn reports.
(3) Dripify Team Management Solution:
- Team Management: Onboard team members, assign roles, and monitor LinkedIn performance.
- Track Performance of Your Team Members: Access analytics on team members, campaigns, and metrics.
(4) Dripify LinkedIn Analytics Software:
- Advanced LinkedIn Analytics: Evaluate LinkedIn performance and monitor engagement.
- Watch Daily Usage Stats: Keep track of LinkedIn actions and receive notifications.
- Observe Recent Activity: Stay updated on LinkedIn profile actions.
(5) LinkedIn Leads Management Platform:
- Respond to Leads – Smart Inbox: Manage LinkedIn conversations with an advanced messenger.
- Mark Conversations as Important: Highlight important messages for quick access.
- Add Notes to Leads’ Profiles: Enhance lead management by adding and editing notes.
- Export to CSV – LinkedIn Scraper: Export LinkedIn contacts and data to a CSV file.
- Access Leads Data: View leads data, group leads, and filter by campaigns.
- Export Data to CSV File: Download comprehensive data in a CSV file.
Supercharge Your “LinkedIn” Email Marketing
Dripify offers seamless and comprehensive integration with LinkedIn, allowing users to harness the full potential of the platform for their email marketing automation. By leveraging LinkedIn’s extensive network and user data. With Dripify, email marketing is automated, and, you can easily create, and customize, complex drip campaigns without the need for technical expertise. The drag-and-drop interface, coupled with smart conditions and time delays, empowers marketers to design highly effective and personalized LinkedIn email sequences. Dripify’s robust analytics and reporting capabilities provide valuable insights into the performance of email campaigns. Users can track key metrics, such as open rates, click-through rates, and conversions, to gauge the success of their LinkedIn email marketing efforts.
With this Guide to Choosing the Best Email Marketing Automation Tools, you’ll be well on your way to crafting engaging, effective, and efficient campaigns in no time! Trust us, your subscribers will thank you. Say goodbye to the stress of finding the right tool and hello to your next marketing success story!
A Final Round-Up: By User Requirements
Email Marketing Automation Tools Comparison
1. I’m RESOLUTE and I intend to SCALE Quickly: Get AWeber
AWeber was founded in 1998 and is based in Pennsylvania. It primarily serves small businesses and offers a drag-and-drop email builder and over 700 templates to choose from. Its ease of use and two decades of experience in the email marketing space are its competitive advantage. Of the email marketing automation tools, we compared AWeber came out on top. With the most complete features across all parameters. AWeber has over 120,000 customers. To get in fast, scale quickly and without limitation then AWeber is the tool for you. With AWeber you can access all email templates, create custom HTML templates, use the drag & drop builder, design using Canva that is fully integrated into the platform and enjoy free stock pictures. None of the other email tools we compared below had access to all these features. AWeber isn’t just on top it also promises to give you a 360 experience.
2. I Mean BUSINESS, I Need A Solution For COMMERCIAL Operations – It’s Active Campaign
Active Campaign was launched in 2003 in Chicago, Illinois. It serves small to medium-sized businesses. Its standout selling point is its all-in-one marketing automation platform. It has over 145,000 customers globally. It sets itself apart by offering advanced automation features, including predictive sending and site tracking. Active Campaign’s platform includes email marketing, marketing automation, sales automation, and CRM capabilities. This allows businesses to create personalized email campaigns and automate targeted messages to their customers. Its drag-and-drop visual automation builder simplifies the process of creating complex marketing automations. In addition, Active Campaign‘s machine learning technology predicts the best time to send emails to each individual recipient, increasing open rates and engagement. Its site tracking feature provides real-time insights into customer behavior, allowing businesses to tailor their marketing efforts accordingly. Compared to other email marketing automation tools, Active Campaign goes the extra mile and offers advanced automation capabilities
3. I’m SERIOUS & I NEED Fancy Web & eCommerce Features – Get Get Response
Get Response was established in 1998-99 and is located in Poland. It serves a wide range of customers, with a lion’s share of B2B customers in over 183 countries. Get Response offers a fully-fledged marketing platform with a landing page builder. Its wide range of features and ability to serve a diverse range of customers is its competitive advantage. Get Response has over 350,000 customers. The key benefit to the user is the convenience of having all marketing tools in one place, as well as the ability to create high-converting landing pages. This means Get Response is a premium email marketing automation tool compared to the other top tools. GetResponse has advanced E-commerce & Segmentation features, Get Response also excels in advanced email automation and landing page capabilities. So, if your serious you better get… Get Response
4. Keep It SIMPLE I Want To Get TO WORK: Go For It Moosend Works
Moosend was launched in 2011 in Greece and is headquartered in London, United Kingdom. It serves various segments of customers, including small businesses, e-commerce stores, and digital agencies. Its unique selling point is its AI-powered automation and personalization features. Unlike other email marketing automation tools, Moosend offers a user-friendly interface, cost-effective pricing plans, and a 24/7 customer support team. It considers itself the simplest easiest email marketing automation tool available anywhere. In addition, Moosend provides an extensive library of pre-designed email templates and integrates with various third-party applications, making it easier to create and manage email campaigns. Its advanced reporting and analytics tools allow’s customers to track email performance metrics in real-time, providing valuable insights to improve future campaigns. Moosend has over one million customers worldwide.
It’s A Wrap and It Doesn’t Get Any Better !
Email Marketing Automation Tools Review
It’s now time to make a choice and click through to build your marketing empire. Don’t hesitate to pick from our choice picks of email marketing automation tools we compared. All of them offer Free Email Trail Options. Our firm recommendations are:
1. AWeber comes out on top and is a winner Get AWeber
2. Active Campaign sales & marketing automation is a plus It’s Active Campaign
3. GetResponse is an e-commerce genius Get Get Response
4. Moosend works for simplicity and ease of use Go For Moosend
Email Automation 101
Julia Kibore, is an Independent Marketing Management Consultant with over 20 years of brand, marketing and communication experience. She has held leadership positions in the FMCG, Telco, Fintech Online Payments and Mobile Money sectors as well as consulted on Marketing Strategy.
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