Email Tools Rating: 10 Key Decision Parameters | Marketing Automation

In this post, we’ll zero in on the ten key parameters you should consider when rating email marketing automation tools. The parameters will help you make an informed purchase decision.  Should you stay with your current provider and better yet upgrade, or say goodbye, purchase a new tool and switch service providers? So, let’s get started: here are the top 10 rating parameters to consider when comparing email marketing automation tools before making a purchase decision:

1- Email Features:

You want a tool that’s the Swiss Army knife of email marketing. The tool should have all the features you need to achieve your marketing goals, like customizable email templates, A/B testing, automation workflows, and more. This ensures that you don’t waste time – like sawing away on steel… with a blunt knife.

-2- Deliverability:

What’s the point of crafting the perfect email if it ends up in the dreaded spam folder? Your tool should have a high email deliverability rate. So that your emails are guaranteed to reach your subscribers’ inboxes. Further to maximize the chances of your messages being read and acted upon – and not stuck in a return to sender situation.

-3- Reporting and Analytics:

You want a tool that gives you insights into the nitty-gritty of your campaigns, like open rates, click-through rates, and more. The tool should provide robust reporting and analytics features, allowing you to track and measure the success of your campaigns. Furthermore, actionable insights improve future campaigns hence increasing ROI. When considering rating parameters for email marketing automation – data is your most important secret weapon!

-4- Customer Support:

You want a tool that’s there for you when things go south, like an email marketing guardian angel. The tool should have excellent customer support, to assist you when you are in a bind.  In addition to ensuring quick resolution of issues to reduce downtime. We all need a little help sometimes – we start the email automation journey like babies and sometimes forget how to tie our shoes!

-5- Security:

You want a tool that’s as secure as Fort Knox, so you can sleep soundly knowing your email list is safe and sound. The tool should follow industry-standard security protocols to protect your data and the data of your subscribers. Besides, safeguarding sensitive information maintains your subscribers’ trust. In this era of data security, a data breach comes with a high price – that could cost you an arm and a leg.

-6- Ease of Use:

You want a tool that does not require a cross-functional team armed with manuals just to operate it! An email marketing tool should be user-friendly and easy to use, without requiring extensive technical knowledge. This enables you and your team to use the tool efficiently, reducing errors and saving time. Besides life is already complicated enough – you don’t need an ‘automated’ tool that makes it worse…

-7- Integration:

Think of an email marketing automation tool as a plug-and-play solution that seamlessly fits into your existing tech stack. The tool should integrate with your existing systems, most especially your website. And, in addition, to your CRM, and many other marketing tools. To ensure consistency and accuracy of data across all your systems. Lack of integration is like a mismatched outfit – like going to the parents’ teachers meeting in a cocktail dress!

-8- Scalability:

You want a tool that can keep up with your business as it reaches new heights, like a trusted partner that grows with you. The tool should be scalable, allowing you to grow your email list and campaigns as your business expands. This is a major consideration to avoid having to switch tools too often as your business grows. Your email marketing automation tool should be able to grow with you – like a good pair of jeans with spandex!

-9- Pricing:

An email marketing automation tool should not break the bank. There are other more important business expenses to consider. The tool should be affordable and offer a pricing model that fits your budget and marketing needs. This avoids overspending and ensures a positive return on investment. Yet again, we don’t want you leaving on ramen noodles – like a college student forever! You can always upgrade as your needs grow.

-10- Reputation:

You want a tool that has a squeaky-clean reputation, without any hidden skeletons. The tool should have a good reputation, with positive reviews and testimonials from satisfied users. This ensures that you are investing in a reliable tool that meets a critical parameter. Because a good reputation is like gold, it has real value. Choose an email marketing tool that doesn’t keep you awake at night!

But wait, are you still a little confused? Let’s break it down again…