Email Tools Features: Top 30 Must-Have To Choose | Marketing Automation
Don’t settle on a tool until you understand, the email marketing automation features that are a must. To streamline your email marketing effort and improve overall effectiveness. With so many email marketing automation tools available in the market, choosing the right one can be a daunting task. In this article, we will discuss the top 30 must-have features that you should consider when selecting an email marketing automation tool. And, don’t get overwhelmed, a golden tip before you get started, is to note down 10 of your must have features as you go along!
- 8 Categories + 30 Features: To Get You Started | Email Marketing Automation
- -1- Basic Email (5) Features:
- -2- Email Lists Building (4) Features:
- -3- Advanced Email Marketing (6) Features:
- -4- Landing Page Building (3) Features:
- -5- Payment & Monetization (4) Features:
- -6- Web Push Notification (3) Features:
- -7- Analytics & Test Reports (3) Features:
- -8- Support Structure (4) Features:
- 30 Plus Features: Analysis Not Paralysis | Email Marketing Automation
8 Categories + 30 Features: To Get You Started | Email Marketing Automation
-1- Basic Email (5) Features:
To Get You Started On Your Email Marketing Automation
With access to all email templates, a drag & drop builder, and Canva fully integrated in the platform, who needs creativity or originality? Just use free stock pictures, and you’ve got yourself an email campaign that’s sure to stand out from the crowd. What’s more you should not get into time consuming tasks, like creating from scratch. Furthermore speed is of essence.
- Access Email Templates – users can access a vast array of email templates, which can serve as a basis for crafting their personalized messages. Just choose from various design alternatives to save time and resources when creating emails.
- Generate Custom HTML Templates – to create exclusive templates utilizing HTML coding. The importance of this functionality is the ability to craft unique and custom emails, unrestrained by the options found in pre-designed templates or the drag-and-drop builder.
- Drag & Drop Builder – for effortless email creation. Makes it easy to design professional-looking emails without the need for any technical skills. Simply drag and drop elements to create the perfect layout.
- Canva Fully Integrated – a popular design tool integrated into the email platform. You can create high-quality graphics and designs directly within the email tool. Using Canva saves time and effort since you don’t have to switch from one platfrom to another.
- Free Stock Pictures – offers access to a library of free stock images that users can employ in their email messages. This enables users to include high-quality images in their emails without having to acquire them elsewhere or pay for them separately.
-2- Email Lists Building (4) Features:
To Eliminate Manual Processes & Simplify Your Business
Picture this: You’re a master email marketer, crafting the perfect message for your loyal subscribers. But wait, what’s that? You have to manually send the same message to multiple lists, while also tagging each subscriber and creating dynamic content? Really? Nobody has time for that! With core email marketing automation features, it’s time to say goodbye to the tedious tasks and hello to more time for coffee dates. You’ve earned it.
- Email Automation – enables you to set up automated email campaigns triggered by specific actions, such as subscriber sign-ups or purchases. The importance of this is the ability to send timely and relevant emails to subscribers automatically, without manual input.
- List Segmentation – capability enables you to divide your email lists into smaller groups based on specific criteria, such as location, interests, or behavior e.g. purchase. The importance of this feature is that it allows users to send personalized and targeted emails to each segment, resulting in higher engagement and conversions.
- Unlimited Lists – provide you with the capacity to generate unrestricted number of email lists. You can segment subscribers into different lists based on specific criteria and send focused emails to each group. This feature enables you to constantly refine and improve subscriber targeting.
- Email Scheduling – enables you to schedule emails in advance, specifying the date and time to send. The feature is critical for planning and arranging email campaigns ahead of time. You can schedule emails and send them right on time.
-3- Advanced Email Marketing (6) Features:
To Give An Added Boost To Your Marketing Business
Trying to navigate email marketing without these features is like trying to climb a mountain without a map – you’re bound to get lost! These features allow you to customize and personalize email campaigns. While helping you to automate your email campaigns and giving unlimited team members access. It’s like hiking to the top of a mountain… use a cable car instead!
- Dynamic Segments – used for pre-defining segments to update automatically. This is based on subscriber behavior, such as clicks or opens. Once a subscriber makes an action you are able to send a personalized and targeted email to the subscriber in real-time based on their latest action.
- Subscriber Tagging – allows you to tag subscribers and increase your ability to categorize and organize subscribers. It is useful for an additional layer of segmentation and targeting using additional parameters. To refine targeting and facilitate email sending.
- RSS To Email – assists you to send a summarized version of their latest blog post to subscribers via email automatically. Even when subscribers are not visiting the website, you can update them routinely with new content via email.
- Dynamic Content – personalizes email content based on subscriber information or behavior. Individualized email content increases personalization and leads to an increase in both engagement and conversion.
- Etsy Element – helps you to incorporate Etsy listings in their emails, enabling subscribers to browse and purchase items with ease. This function increases sales and promotes products directly within the email.
- Unlimited Team Member Access – provides team members with access to the email marketing platform. The feature gives teams the ability to collaborate and work together on email campaigns. This is without the limitation of space or time.
-4- Landing Page Building (3) Features:
To Escalate Your Email Marketing Conversion Rate
Looking to conquer the online space like a mogul? Landing page features are the perfect tool for building your online empire. Unlimited landing pages and the ability to buy and connect domains means that you can expand your virtual portfolio without breaking a sweat. Well-designed landing pages create an impression of seriousness to your audience. You don’t require design skills. Just a healthy dose of creativity to build and design to your heart’s content!
- Landing Page Builder – to create landing pages without the need for technical skills or external tools. The importance of this feature lies in the ability to create high-converting landing pages based on campaign objectives.
- Unlimited Landing Pages – for an unlimited number of landing pages, without the limitation of a specific number. Besides you can create multiple landing pages, without having to purchase additional tools or services.
- Buy & Connect Domains – by either purchasing and/or connecting your own domain to the email marketing platform. This feature is important for a professional website and custom personalized email address connected to the platform.
-5- Payment & Monetization (4) Features:
For Convenient & Seamless Email Automated Transactions
With advanced email marketing automation payment features, you can leave the hassle of payment processing and focus on what really matters – growing your business. Subscription and payment plan options make it easy for your customers to choose the payment method that works best for them, ensuring a seamless and convenient experience for all. Payment features make it easy to do online business just watch out for the platform’s ecommerce transaction fees when comparing email marketing automation tools.
- Accept Online Payments – is a key feature for users to accept payments for products or services directly within the email marketing platform. In addition, this option streamlines in-platform online payments leading to increased sales.
- Subscription Payments – is a feature you can use to set up recurring payments e.g. for a monthly subscription service. What’s more this feature is a boost for recurring revenue streams, by making it easy for subscribers to manage payments.
- Payment Plans –feature offers different options for subscribers to choose from when creating payment plans for products or services. This increases the likelihood of successful transactions by offering flexible payment options for subscribers.
- Ecommerce Transaction Fee – is a charge for using the platform’s ecommerce features. The charge is based on each transaction as a percentage. The fee covers the cost of providing ecommerce services and to generating revenue for the platform.
-6- Web Push Notification (3) Features:
To Maximize Reach & Push Your Email Marketing To The Next Level
Stay ahead of the curve with web push notification features. Get a web push notification plan, so that you can easily and effectively reach your audience with timely and relevant updates, keeping them engaged and informed. Plus, with the ability to track web push notification subscribers and monitor monthly sends, you can optimize your strategy and see the results in real-time. Make the most of web push notification features.
- Web Push Notification Plan – This feature provides a plan for using web push notifications, allowing you to send notifications to subscribers directly on their desktop or mobile devices. This notifications feature is an alternative way to reach subscribers even when they are not active on email.
- Web Push Notification Subscribers – This feature refers to the number of subscribers who have opted in to receive web push notifications. What’s more you can use it to measure the reach and effectiveness of web push notifications.
- Web Push Notification Monthly Sends – refers to the number of web push notifications that you can send per month. The monthly limit of your plan determines the frequency of web push notifications.
-7- Analytics & Test Reports (3) Features:
To Make Email Marketing Decisions A Walk In The Park
Leave the guesswork behind and use reports to make data-driven decisions for email marketing. You can see what really works and how your customers are engaging with your content. Plus, you can stay on top of your bottom line and optimize your strategies for maximum profitability. Don’t take chances, make use of the email marketing automation report feature.
- Split Testing – tests different variations of emails, landing pages, and/or other elements. To determine which version is most effective. You can use split testing email feature to optimize campaigns and improve conversion rates through e.g. A/B test results.
- Email Open Reports – provides detailed reports on the number of opens and click-throughs for each email campaign. To make decisions in the future by measuring the success of email campaigns.
- Sales Tracking – is a measure of the success of ecommerce campaigns. Tracking data is used to make future e-commerce decisions and to increase online sales success rate.
-8- Support Structure (4) Features:
To Get Expert Help On Your Automation Journey
With great support features, you never feel like you’re going it alone. Your email provider should always be there to lend a hand when you need them in order to earn your trust. When you need to migrate your data? Have you got a burning question that just can’t wait? Or wait and communicate through email? Even better live chat support should be just a click away!
- Free Migration – feature provides support for the user to migrate their existing email list and campaigns to the email marketing platform. Equally important this feature allows easy switching from one platform to another without having to start from scratch.
- Phone Support – is critical for the user to receive assistance and guidance for using the email platform. Moreover in a highly automated world phone conversations introduce a human touch and cut down on resolution time.
- Email Support is for the user to receive assistance and guidance with using the platform. This form of support enables the user to receive assistance at any time, 24/7 without waiting for phone support working hours.
- Live Chat Support – incorporates the use of chatbots to filter issues before getting to a live agent. Live chat support’s main advantage is scalability. Enabling immediate support, without having to wait in line for phone or email support response times.
30 Plus Features: Analysis Not Paralysis | Email Marketing Automation
While this list of top 30 must-have email marketing automation features is not exhaustive. It provides a solid basis to help you make an informed decision. Avoid choosing the right tool overall and choose instead the right tool just for you. Finally, select a tool with features that save you time and effort, increase reach and scalability. Don’t be a victim of analysis paralysis. Take-action, choose a tool, and start automating your email marketing today!
Email Automation 101
Julia Kibore, is an Independent Marketing Management Consultant with over 20 years of brand, marketing and communication experience. She has held leadership positions in the FMCG, Telco, Fintech Online Payments and Mobile Money sectors as well as consulted on Marketing Strategy.
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