Marketing Course: Brand Basics & Fundamentals

This marketing course starts with with Level 1 brand basics and fundamentals. It is a collection of courses that lay the foundation for your marketing expertise. To help you gain a deep understanding of the fundamental concepts and principles that drive successful brands. Starting from an introduction of the basic precepts of a brand, this course equips you with the knowledge to get a foot-hold and excel in the ever-evolving marketing landscape.

This marketing course will covered with the following 7 lessons:

1. Defining a brand: What is a brand ?
2. Importance of branding: What is the importance of a brand?
3. Brand Identity: What is brand identity?
4. Brand Positioning: What is brand positioning?
5. Brand Messaging: What is brand messaging?
6. Brand Equity: What is brand equity?
7. Brand Value: What is brand value?

This is a Level 1 marketing course and covers basic fundamentals. The next course goes into depth. Our series of courses are simple, quick and easy to understand. Besides, the course is layed out in a series of lessons designed in bite sizes to encourage retention of learned information. In addition, after each lesson are simple questions to test your knowledge. Further, a minimum pass mark of 80% get’s rewarded with a certificate at the end of the course. The certificate is generated via a PDF document for you to access via a file download. Also note the entire course is delivered and awarded online, making it easy for you to upskill from anywhere around the globe. All the best as you begin your journey to becoming a first-class marketer!